Dior
A celebration of Dior’s timeless savoir-faire and enduring legacy in luxury design.
Founded in 1946 by Christian Dior, the house of Dior quickly became synonymous with elegance and femininity. Dior’s deep admiration for the color grey—a reflection of his childhood home in Granville and the Parisian skies—came to symbolize the brand’s understated sophistication. Grey became a cornerstone of Dior’s aesthetic, embodying timelessness and refinement.
“Grey is the most elegant of all colors because it is both neutral and flattering. It is the color of the sky before a storm and the rocks of Granville.” – Christian Dior
“Grey is the most elegant of all colors because it is both neutral and flattering. It is the color of the sky before a storm and the rocks of Granville.” – Christian Dior
In the 1960s, creative director Marc Bohan introduced the now-iconic CD Diamond canvas, a pattern that elegantly merged branding with modernity. Decades later, Kim Jones revitalized the motif, reinterpreting it in a contemporary context while paying homage to the house’s heritage. The CD Diamond canvas continues to exemplify Dior’s ability to balance tradition with innovation.
The Dior buckle, a staple of the brand’s accessory line, exemplifies the meticulous craftsmanship synonymous with the house. Its sleek design and functionality reflect Dior’s dedication to blending utility with luxury. Over the years, the buckle has become an instantly recognizable feature of the brand’s belts and bags.
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This section’s animation was brought to life using Lottie, a growing technology that enables seamless, lightweight motion graphics for web experiences. It was fascinating to explore how Lottie could enhance interactivity and storytelling. The interactive Dior buckle animation captures the brand’s attention to detail, offering users a playful yet elegant way to engage with Dior’s design legacy.